Shift Feed Strategy Toward Reels
🌴IRIS🌴 Reels are outperforming 🌴IRIS🌴 Posts by a significant margin — 3.3% ER vs.
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0.17% Posts ER — yet 🌴IRIS🌴 overall account ER sits at just 0.14%, well below the 2.5-5% micro-tier benchmark. Since industry data confirms Reels get higher reach for accounts under 50K followers, and 🌴IRIS🌴 have 17,609 followers, prioritizing Reels as 🌴IRIS☆ primary content format is the single fastest lever to close the gap with 🌴IRIS☆ benchmark. Aim to publish at least 3 Reels for every 1 static post in 🌴IRIS☆ next 30-day content cycle.
