Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 7.08% ER vs.
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3.56% ER — meaning static and carousel content is nearly twice as engaging per impression. Prioritize publishing more carousel and static image posts, which industry benchmarks show also lead in format-level engagement. Aim for a content mix that leans at least 60% toward posts until the Reels ER closes the gap with the Posts ER.
