Shift Content Mix Toward Reels
At 8,830 followers, Poppy Kettle is well under the 50K threshold where Reels get higher reach, but the current ER of 1.91% (vs.
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a 3.5-8% nano benchmark) suggests the feed isn't leveraging this. Reels also command a 20-40% rate premium, so increasing Reel frequency can simultaneously lift engagement and raise the $75-$250 per-post deal value.
