Prioritize Highest-ER Reels
Poorav's Reels ER is 2.46%, compared with 1.27% for posts across the 22 analyzed posts, so Reels should be the primary format for upcoming content tests.
Details
Repackaging topics from the strongest posts into Reels and evaluating each result against the 2.46% Reels baseline and 1.48% overall ER is recommended.
