Shift Posting Strategy Toward Reels
Pooja Kumari's Reels are generating a 12.94% engagement rate compared to just 0.13% on Posts — a nearly 100x performance gap that demands an immediate content pivot.
Details
With 1,029,773 followers and an overall ER of only 0.14% (well below the 0.5-1% macro benchmark), Reels are the clearest lever to close that gap. The account should aim to publish at least 70% of content as Reels over the next 30 days and track whether the account-level ER begins trending toward the 0.5% macro floor.
