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@poojamakhija · 460.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 460.3K followers · 0.15% engagement
Next step
Snippet can use this instagram result for @poojamakhija to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @poojamakhija's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @poojamakhija's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Pooja Makhija's Reels ER is 3.65% versus just 0.15% for static Posts — a 24x gap — yet Reels still outperform the industry Reels benchmark of 0.52%.
Details
Reallocate at least 60-70% of the monthly content calendar to Reels to close the distance to the mid-tier ER benchmark of 1-2%.
The Like/Comment ratio is 8.6:1 with median comments of just 15 against median likes of 687, signaling passive scrolling rather than active discussion.
Details
Add direct CTAs (polls, 'comment your answer', debate prompts) in captions and reply to the first 20 comments within an hour to push comment volume up and lift the 0.15% Posts ER toward the 1-2% mid-tier benchmark.
With 460,340 followers, standard feed pricing lands at $4,600-$11,500 (using the $10-25/1K benchmark), but the current $250-$1,000 estimated deal value shows brands are pricing the account off the weak 0.15% Posts ER, not the strong 3.65% Reels ER.
Details
Publish a rate card that leads with Reels (justifying the 20-40% Reels premium) since 73% of brands prioritize engagement rate over follower count, and published rate cards close deals 40% faster.
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