Replace Static Posts With Reels
The current engagement rate is 0.33%, far below the 3.5-8% benchmark for nano accounts under 10K followers.
Details
Reels deliver higher reach for accounts under 50K and carry a 0.52% average ER versus 0.45% for static images — shifting the content mix toward Reels is the single fastest lever to close that gap. Poise Studio Chester should aim to publish at least 3 Reels in the next 10 posts and track whether median likes climb above the current 17.5 baseline.
