Shift Content Mix Toward Reels
Tamara Bojanic's Reels ER of 7.88% is nearly 7x the Posts ER of 1.12% and blows past the industry Reels benchmark of 0.52%.
Details
Since the account is at 39,416 followers (under the 50K threshold where Reels get higher reach), prioritizing Reels over static posts will capitalize on this format advantage and pull the blended ER (currently 1.21%) closer to the micro-tier average of 2.5-5%.
