Double Down on Reels Production
The Reels ER for Emily | COTA/L | Florida Mom | Play Ideas sits at 10.83%, dramatically outperforming the overall Posts ER of 0.19% and even beating the mid-tier benchmark of 1-2%.
Details
The content calendar should prioritize Reels over static posts, since static/carousel content is dragging the blended engagement rate 5-10x below where it should be for a 114,255-follower account.
