Double Down on Feed Posts Over Reels
Playdate with GG's static/carousel Posts ER sits at 7.78%, more than 3x the Reels ER of 2.29%, and both outperform the industry format benchmarks (carousels 0.55%, reels 0.52%).
Details
Shifting the content mix toward feed posts in the next 2 weeks and testing a carousel format specifically is recommended, since it is clearly resonating harder with the 6,421 followers than video.
