Double Down on Reels Production
The Reels ER for SARA | Minnesota + Beyond | Travel & Lifestyle sits at 15.08% compared to just 0.72% for standard Posts — a massive 20x+ gap that dwarfs the industry benchmark of 0.52% for Reels.
Details
The content calendar should prioritize Reels (aim for 3-4 per week) since this format is clearly what the 181,220 followers respond to, and it aligns with the 20-40% rate premium brands pay for Reels content.
