Shift Content Mix Toward Carousels
The posts-level ER of 0.56% closely matches the carousel benchmark of 0.55%, well above the static image benchmark of 0.45% and even the reels benchmark of 0.52%.
Details
Since the overall account ER (0.4%) trails the mid-tier benchmark of 1-2%, prioritizing carousel posts over static images could help close that gap and lift average engagement per post.
