Shift Content Mix to Carousels and Reels
The current ER of 0.08% sits far below the mid-tier benchmark of 1-2% and even below the industry average static image ER of 0.45%.
Details
Carousels (0.55% avg ER) and Reels (0.52% avg ER) both outperform static posts, so reallocating the posting cadence toward these two formats could meaningfully narrow the gap with the 183,644-follower peer group.
