Shift Weight Away From Reels
The Reels ER sits at 0.41%, below both the Posts ER of 0.62% and the industry Reels benchmark of 0.52%.
Details
Since static/carousel content is already outperforming the format benchmark (0.55% carousel, 0.45% static), reallocate posting frequency toward carousels and static images until Reels ER climbs closer to the 0.52% benchmark.
