Shift Content Mix Toward Static Posts
Pierre Yovanovitch's Posts ER (0.99%) is more than double the Reels ER (0.47%), showing an audience of 357,910 followers responds far better to static/carousel content than video.
Details
Since industry benchmarks show carousels (0.55%) and Reels (0.52%) perform similarly at scale, reallocating 2-3 Reels per month into carousel posts will lean into what is already working for the account specifically.
