Shift Content Mix Toward Feed Posts
Pia's Posts ER sits at 25.86% compared to just 2.69% for Reels—a nearly 10x gap.
Details
Since 73% of brands prioritize engagement rate over follower count, reallocating more of the content calendar to static/carousel posts (which industry data shows outperforming Reels at 0.55% vs 0.52% baseline) will protect and grow the standout 25.86% Posts ER.
