Shift Content Mix Toward Reels
The Reels ER of 185.34% massively outperforms both the Posts ER of 3.22% and the industry benchmark for Reels (0.52%), signaling the audience responds far more strongly to video than static content.
Details
Increase Reels frequency relative to static/carousel posts to capitalize on this gap and push the overall ER above the current 3.44% average.
