Shift More Budget Toward Reels Content
Peter Duran's Reels ER sits at 1.95%, nearly matching the overall 1.99% account ER, but industry benchmarks confirm Reels get higher reach for accounts under 50K followers — a category the account falls into at 5,093 followers.
Details
Prioritize publishing at least 60-70% of content as Reels to maximize algorithmic distribution and push the ER closer to the nano-tier benchmark of 3.5-8%, which the account is currently underperforming against.
