Shift Content Mix Toward Reels
Pearle Maaney's Reels ER (3.47%) is nearly 73% higher than the static/carousel Posts ER (2.01%), and it dwarfs the industry Reels benchmark of 0.52%.
Details
Since the Posts ER of 2.01% still drags down the blended 2.11% average, prioritizing Reels as the primary format in the next 10 posts will lift overall engagement.
