Shift Content Mix Toward Reels
The Reels ER of 12.1% massively outperforms the Posts ER of 0.28% and even exceeds the mid-tier benchmark of 1-2%.
Details
Since the overall ER (0.31%) is being dragged down by static/carousel posts, Payal Rawal 🥰(savi) should prioritize Reels as the primary format to lift blended engagement toward benchmark levels.
