Double Down on Static Posts Over Reels
The static/carousel Posts ER sits at 11.06%, dramatically outperforming the Reels ER of 2.48% — a 4.4x gap.
Details
The content calendar should prioritize feed posts (aim for 3-4 per week) while using Reels sparingly for reach, since data shows the audience of 11,857 followers responds far better to static content than the platform average format benchmarks (Carousels 0.55%, Reels 0.52%) would suggest.
