Boost Comments With Direct Questions
The like/comment ratio sits at 150:1 (median 5,916.5 likes vs just 38 comments), showing comments are the weakest engagement lever despite a strong 15.49% overall ER.
Details
Add explicit CTAs or questions in captions and pinned comments to push that ratio closer to 100:1, which will strengthen the engagement signal brands and the algorithm reward most, since 73% of brands prioritize engagement rate over follower count.
