Prioritize Reels And Carousels
The overall ER is 0.16%, below the 0.5%-1% macro benchmark, while the Reels ER is 0.34% versus the 0.52% Reels benchmark.
Details
Run a 21-post Instagram test using Reels and carousels, track ER by format, and use the 0.52% Reels and 0.55% carousel benchmarks as targets.
