Shift Feed Strategy Toward Reels
PATRICIA MONROY's Reels are dramatically outperforming static posts — 432.12% ER on Reels versus 0.41% ER on posts — yet the overall account ER sits at just 0.43%, suggesting Reels make up a small fraction of the 25 analyzed posts.
Details
Aim to make at least 60-70% of upcoming content Reels to pull the overall ER closer to the 1-2% mid-tier benchmark. Even industry-wide, Reels average 0.52% ER versus 0.45% for static images, but the account's Reels data far exceeds both — lean into what is already working.
