Shift Content Mix Toward Reels
Reels are already outperforming static posts by 3x — Reels ER sits at 1.62% versus Posts ER at 0.52% — yet the overall account ER of 0.42% is dragging below the mid-tier benchmark of 1-2%.
Details
Increasing Reels output as a share of the 21 analyzed posts would directly pull the blended ER closer to the industry floor of 1% for the follower bracket. patrick bolton should aim to make at least 60% of the next 10 posts Reels to compound that format advantage.
