Shift Content Mix Toward Static Posts
The Posts ER (1.29%) is significantly outperforming the Reels ER (0.81%), meaning the audience of 648,141 engages more with static/carousel content than video right now.
Details
Since Reels are underperforming the account's own benchmark by 37%, reallocate posting frequency toward feed posts and carousels until Reels ER climbs closer to the 1.29% baseline.
