Shift Content Mix Toward Reels
Passepartout Duo's Reels ER sits at 11.83% versus just 1.4% for static Posts—an 8x gap that dwarfs the industry average Reels ER of 0.52%.
Details
Since the account (19,210 followers) falls under the 50K threshold where Reels get amplified reach, increasing Reels frequency relative to static posts should be the primary lever to pull overall ER above the current 1.56%.
