Shift Content Mix Toward Static Posts
Static/carousel posts are pulling a 5.0% ER while Reels lag at just 1.01%, a massive gap versus the account average of 3.9%.
Details
Since the Reels ER (1.01%) already beats the 0.52% industry benchmark for Reels but the Posts ER (5.0%) crushes the 0.45% static benchmark, Parmeet Kaur Bedi | UGC creator should prioritize feed posts and carousels over Reels to capitalize on where the audience actually engages.
