Rebuild Reels Around Conversation
The Reels ER is 0.04%, versus 0.52% for posts, so replace low-performing openings with a clear first-frame promise and a caption question designed to earn replies.
Details
With 38,403 followers—below the 50K threshold where Reels typically get higher reach—Parker Dixon should continue testing Reels and compare each result against the 0.52% post ER baseline.
