Shift Content Mix Toward Carousels
The Posts ER (0.36%) already outperforms the Reels ER (0.23%), and industry data confirms carousels lead all formats at 0.55% ER vs Reels at 0.52% and static images at 0.45%.
Details
Since the 55,109 followers of ๐๐๐ซ๐ง๐๐๐ญ ๐ค๐๐ฎ๐ซ | content creator exceed the sub-50K threshold where Reels reach advantages fade, reallocating a larger share of the content calendar to carousel posts will compound this existing gap.
