Prioritize Carousels Over Single Images
The posts ER of 2.02% already outperforms the mid-tier benchmark (1-2%), but format data shows carousels (0.55% ER) beat Reels (0.52%) and static images (0.45%).
Details
Shifting a larger share of the content mix to carousels can compound this advantage and push the ER further above the 194,070-follower tier average.
