Shift Mix Toward Static/Carousel Posts
Paranosh Irani's Posts ER sits at 0.93%, nearly double the Reels ER of 0.5%, showing the audience responds better to feed posts than video content.
Details
Since the overall ER of 0.57% trails the 1-2% mid-tier benchmark, reallocating more of the content calendar to carousels/static posts (which also benchmark higher industry-wide at 0.55% and 0.45% respectively vs Reels' 0.52%) could lift the average ER closer to tier norms.
