Shift Content Mix Toward Static Posts
Static/carousel posts drive an 11.46% ER versus only 3.28% for Reels, a massive gap compared to the industry norm where Reels (0.52%) typically outperform carousels (0.55%).
Details
Since bruce pappalardo is already exceeding the micro-tier benchmark (2.5-5% average ER) by 8.66% overall, the account should prioritize increasing feed post frequency over Reels until the reason Reels underperform relative to the baseline is diagnosed.
