Shift Content Mix Toward Reels
Reels are already outperforming static posts — 1.99% ER vs.
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1.12% for regular posts — yet the overall account ER sits at just 1.26%, below the 2.5-5% benchmark for micro creators. Since Instagram prioritizes Reels reach for accounts under 50K followers, increasing Reels output as a share of the 29 analyzed posts should pull the blended ER closer to the micro-tier floor of 2.5%. Aim to make at least 50% of the next 10 posts Reels to test the compounding reach effect.
