Prioritize Higher-ER Feed Content
Paloma Mami's Instagram posts average 7.4% ER versus 3.92% for Reels, so prioritize feed posts for engagement and use Reels selectively.
Details
Repurpose the strongest Reel concepts into feed posts or carousels, then compare performance with the 7.15% overall ER; industry benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
