Shift Content Mix Toward Reels
Palak Shah's Reels ER of 340.23% dramatically outperforms the Posts ER of 1.45%, and industry data shows Reels get higher reach for accounts under 50K followers (the account is at 27,126).
Details
Increasing the Reels-to-static-post ratio to at least 3:1 will capitalize on this format advantage and lift the blended engagement rate above the current 1.38%.
