Double Down on Reels Immediately
Palash Sidhani's Reels ER is 114.18% compared to a Posts ER of just 3.99% — that is a 28x performance gap not being fully exploited.
Details
With 15,661 followers, the account falls under the 50K threshold where Reels algorithmically receive higher reach, meaning every Reel published has outsized distribution potential. Shifting at least 60-70% of weekly content output to Reels will compound this advantage before the account scales past that threshold.
