Double Down on Carousel and Static Posts
Palace Cinemas' Posts ER (0.64%) is outperforming the Reels ER (0.46%), which runs counter to the benchmark that Reels typically get higher reach for accounts under 50K followers.
Details
Since the Posts ER already sits close to the industry carousel benchmark (0.55%), shifting more of the content mix toward carousels and static images rather than defaulting to Reels may narrow the gap to the micro-tier average ER of 2.5-5%.
