Scale Feed Posts For Interaction
paige paul's Instagram posts deliver 5.99% ER versus 4.53% for Reels, so feed posts should be the primary format for interaction and strong Reel ideas should be repurposed into feed executions.
Details
Because the 5.07% overall ER is above the 0.5-1% macro benchmark, 5.99% should be used as the internal engagement target.
