Shift Content Mix Toward Reels
Govind Padmasoorya (GP)'s Reels ER (1.67%) is nearly 7x higher than the static Posts ER (0.24%) and well above the industry Reels benchmark of 0.52%.
Details
Given the current post-heavy mix (21 posts analyzed), reallocating a larger share of weekly output to Reels should lift the overall ER, which currently sits at 0.26% versus the 0.5-1% macro-tier average.
