Shift Budget Toward Carousel Posts
The current overall engagement rate for Pace Athletic is 0.54%, well below the 2.5-5% benchmark for micro-tier accounts.
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Industry data shows carousels average 0.55% ER versus Reels at 0.53%, but more importantly, carousels drive higher save and swipe interactions that Instagram's algorithm rewards with extended reach — an audit of the last 28 posts should identify which format drove above the 0.6% posts ER baseline, followed by a commitment to at least 3 carousels per week. A practical starting point: break a single training tip into a 5-7 slide carousel to maximize slide-through signals.
