Shift Volume From Reels to Posts
Static and carousel posts are outperforming Reels by nearly double — Posts ER is 3.15% versus Reels ER of just 1.61%.
Details
Since the overall account ER of 3.03% is already below the nano-tier benchmark floor of 3.5%, prioritize publishing more static or carousel content to pull the average up. Audit the last 10 Reels and identify whether low-retention hooks or posting times are dragging that 1.61% down before investing more production time in that format.
