Shift Content Mix Toward Reels
OYO's Reels ER of 0.95% is 47x higher than the static Posts ER of 0.02%, and it already exceeds the industry Reels benchmark of 0.52%.
Details
Since mid-tier accounts (100K-1M) should average 1-2% ER, prioritizing Reels over static posts is the fastest lever to close that gap for the 292,069-follower base.
