Prioritize Carousel Posts for Engagement
Industry data shows carousels average 0.55% ER, outperforming Reels (0.52%) and static images (0.45%).
Details
Since the current posts ER sits at 3.16%, already well above the 2.5-5% micro-tier benchmark, shifting more content toward carousel format could help Owen Squires push toward the top of that range and maximize the 3.04% overall ER already built.
