Shift Content Mix Toward Reels
Kartik's Reels ER sits at 9.53% versus just 2.19% for static/carousel posts—a massive gap that also crushes the platform benchmark of 0.52% for Reels.
Details
Since accounts under 50K followers get amplified reach on Reels, increasing the posting cadence to 3-4 Reels per week (vs. relying on static posts) should lift the blended ER above the current 2.42% and closer to the nano benchmark ceiling of 8%.
