Double Down on Static/Carousel Posts
The Posts ER of 3.51% beats the Reels ER of 3.39%, showing the 11,364 followers of Juliette & Stephanie respond slightly better to static/carousel content than video.
Details
Shift the posting mix to favor 1-2 extra carousel or static posts per week while still using Reels for reach, since accounts under 50K followers get a reach boost from Reels per industry data — use Reels for discovery and posts/carousels for deeper engagement.
