Lead With Feed Engagement Formats
Across the 26-post Instagram sample, feed posts delivered 14.15% ER versus 6.95% for Reels, so feed posts should be the default for engagement-led announcements.
Details
Run a carousel-first test against Reels, using the 0.55% carousel and 0.52% Reels industry benchmarks while tracking the 14.15% and 6.95% account baselines.
