Shift Content Mix Toward More Reels
The Reels ER of 443.92% massively outperforms the Posts ER of 1.76%, and industry data confirms Reels get higher reach for accounts under 50K followers — Oreo | Labrador life 🇦🇺🦮 is at 40,144.
Details
Rebalancing the posting cadence to prioritize Reels over static posts will capitalize on this gap and lift the overall 1.9% ER closer to the 2.5-5% micro-tier benchmark.
