Shift Content Mix Toward Reels
The Reels ER for Adrian Per sits at 8.42% versus just 1.19% for overall posts, a massive gap that dwarfs the 0.52% industry average Reels ER for macro accounts.
Details
Prioritizing more Reels relative to static posts will pull the blended engagement rate up from the current 1.21%, which is already rated 'good' for the 1M+ tier (benchmark: 0.5-1%).
