Prioritize Reels With Conversation Hooks
Reels should be the primary discovery format: the account's Reels ER is 10.91%, compared with 8.0% for posts, and accounts under 50K followers are benchmarked to receive higher reach from Reels; at 11,946 followers, Olly & Ottie is under 50K.
Details
Every Reel should end with one specific outing question, using audience replies to shape the next video.
